Stakeholder collaboration for a sustainable, trusted, and healthy global seafood industry.

The Seafood Commons (SFC) team started to connect stakeholders in 2016 and now partners with leading decentralized IoT platforms for sensor-based quality assurance, Ulula connecting businesses, workers, communities and governments to de-risk operations and create value across global supply chains, and the World Ocean Observatory to create the architecture for the first Decentralized Autonomous Industry (DAI) - see Decentralized Autonomous Organization as a reference.

SFC is inviting others to roll up their sleeves and help lead this ambitious undertaking to perfect a technical backbone of bioregional social development for planetary impact. The SFC will release its White Paper and Smart Industry Contract in June at the Seafood Sustainability Summit in Spain, and an Alpha Launch in the autumn of 2018 during the World Seafood Expos in Hong Kong.

The Seafood Commons is intended to complement the implementation of the FDA Food Safety Modernization Act (FSMA) – Preventive Controls for Human Foods, Preventive Controls for Animal Food, and the Foreign Supplier Verification Programs. The FSMA requires a supply-chain program for certain raw materials and other ingredients. This program is designed to address hazards requiring a supply-chain-applied control.

Powerful, digital technologies are emerging that can reduce costs across large sectors of the seafood industry, with far-reaching implications for society in the first half of the 21st Century. The Communications Internet is converging with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure — the Internet of Things (IoT). The IoT will connect every "thing" with everyone in an integrated global network. Anyone will be able to access the IoT and use Big Data and analytics to develop predictive algorithms that can dramatically increase productivity and reduce the marginal cost of producing and delivering a full range of seafood.

Our Leadership

A Team of Industry Veterans

The founding team behind the Seafood Commons has been working together through and Transformative Communities as a Community of Practice, team members consulted on community and technical development for the Association of International Seafood Professionals (AISP) from 2016–2017.

transcomslogo2Transformative Commmunities brings together the full range of talent, theory, and systems required to influence policy and help global communities make a value-enhancing transition from the industrial age to the information age. Our consulting is informed by a holistic evolutionary perspective. 

Ted Schulman

Ted’s experience spans advertising, financial services, technology innovation, and a commitment to social good projects. Clients included AIG, AT&T, Association of International Seafood Professionals, BBDO, Disney, Ellis Island Museum, Fireman's Fund, General Electric, IBM, Lazard Frères, Lehman Brothers, MasterCard, McCann-Erickson, Merrill Lynch, NYMEX, Ogilvy, Rockefeller Group, Salomon, Sony, and TBWA\Chiat\Day.

Peter Neill

Founder and Director of the World Ocean Observatory, a place of exchange for information and education about the ocean “an integrated, global, social system,” transcending conventional emphasis on species and habitat to relate the ocean to such issues as climate, fresh water, food, energy, trade, transportation, public health, international finance, policy and governance, economic development, mega-cities, and coastal culture.

Edward (Ted) Hall

From Harvard, Bard and Columbia Univ. to the trenches of Occupy Wall Street, Edward Hall now focuses on developing and applying global cooling economies principles in the heart of NYC via agriculture and open education. Edward directs the only independent education organization (Seedball) to receive the National Nature Conservancy grant for education in sustainability, agriculture and ecology.

Barbara DaCosta

Barbara DaCosta has over two decades of program/project management experience in business and IT transformations. Her experience is diverse, ranging from global big banks (including JP Morgan, Barclays, BNP Paribas, BNY Mellon, Credit Suisse) to New York City government, in delivering robust enterprise-wide infrastructure, risk management and regulatory compliance solutions.

Joel Stevens

A full-stack engineer, Joel refined his experience while at Hearst Corporation's Digital Media department for both their editorial and advertorial website properties. Having worked for naming and branding agencies, Joel understands the thought and branding intent that goes into an application during the planning stages. Working side-by-side with the designers of those agencies has given him an eye for detail which could be project critical.

David Solomonoff

After serving for six years as President of New York Chapter of Internet Society, David has founded Zoetic Networks LLC to develop open technologies for positive social impact. Current projects include: Embedding ethical behavior into political systems and networked infrastructure via smart contracts using Ethereum and the Goodnik Code of Conduct. Providing wireless mesh Internet access to underserved rural areas.

Bob Trojan

Bob is a global thought and industry leader. Serving on two UN Commission working groups; selected by World Bank, OAS, and APEC to provide education to emerging nations; appointed by U.S. Secretary of Commerce for Trade Finance Advisory Council; frequent speaker at industry events. A transformational influence with unparalleled global network, trusted resource to executive teams and boards.

Peter Burgess

Peter’s career in corporate management, consulting and policy planning, along with his experience with NGOs, the World Bank, and the UN has led him to develop True Value Impact Accounting to add a value dimension to conventional money profit accounting. Earlier in his career Peter was Chief Financial Officer of an international seafood company. He has degrees in engineering and economics from Cambridge University.

Everett Hoag

Everett Hoag delivers stellar experiences integrating and leveraging design-thinking with latest technology across all digital, physical, social and mobile platforms. Strengths include strategic planning; outstanding analytical, problem-solving and team-building skills; project management, experiential marketing, educational program design and development (NY University, Brown, RISD, Emerson), and community engagement.

Core Innovation Partners

Community of Practice

World Ocean Observatory

World Ocean Observatory is the leading organization advocating for the health and sustainability of the ocean through an accessible worldwide network of communication.

Through education, partnership, information exchange, public connection, and relentless communications, W2O is building an expansive global community of Citizens of the Ocean to promote and conserve marine resources for the future of all mankind. The ocean is an inter-connected global ecosystem that integrates natural process, habitat and species with human intervention and impacts.


WishKnish is a next-generation unifying ledger architecture built for applications that are scalable globally; Effortless e-commerce, censorship-free communication, and unprecedented simplicity of connecting legacy e-stores, communities, and enterprise systems in a decentralized world.

Democracy Earth

The Democracy Earth Foundation is developing free open source software for decision making (voting) based on incorruptible blockchain, which can be used both in large and smaller institutions, from the most local involving two people to the most global involving all of us.


Stakeholder involvement for responsbile supply chains. Ulula connects businesses, workers, communities and governments to de-risk operations and create value across global supply chains.

Listen to workers and communities across your operations and supply chains. Prevent risks with cost-effective feedback and case management systems. Empower stakeholders throughout your entire organization.

World Ocean Observatory

Directed Acyclic Graph (DAG) vs Blockchain

Join Our Advisory Committee

Our advisory committee is currently being defined. We are accepting inquiries from industry stakeholders with expert knowledge to participate as advisors.

The Blue Economy Global Seafood Industry

The seafood industry contributes US$230 billion to the global economy, creating jobs that support to 8% of the world’s population.

One billion people rely on fish as their primary source of protein. The ocean provides more than half of our oxygen. Healthy fish populations keep the ocean healthy.

Global seafood production by type

Wild fishery and aquaculture production

Aquaculture production by region

Global Seafood Production

In the 52 year period from 1951 to 2013 global production increased from under 40,000kt to 140,000kt. The majority of growth was in the freshwater category.

Wild Caught vs Aquaculture

From under three million metric tons in 1960, aquaculture has grown to overtake wild caught in 2012. Wild caught has remained in a stable range since 1994.

Aquaculture by Region

Since 1960 over 80% of growth in world-wide aquaculture has been in Asia. More than 84 percent of aquaculture now comes from Asia.

A Regenerative Industry

Through habitat destruction, overfishing, and pollution, the ocean is losing the ability to provide the benefits that humans have come to rely on: food, livelihoods, and climate regulation. This is happening in the face of a rapidly changing climate and acidification of seawater, which is reducing the ability of the ocean to absorb carbon and to regulate global temperatures and local weather patterns. 

The journal Science published a four-year study in November 2006, which predicted that, at prevailing trends, the world would run out of wild-caught seafood in 2048. The scientists stated that the decline was a result of overfishingpollution and other environmental factors that were reducing the population of fisheries at the same time as their ecosystems were being annihilated.  This is a crisis for the industry and the global population in general. Developing and sharing regenerative aquaculture practices is not only innovative but is essential to our future.


The State of World Fisheries and Aquaculture

Food and Agriculture Organization of the United Nations -

Fish continues to be one of the most-traded food commodities worldwide with more than half of fish exports by value originating in developing countries. Recent reports by experts, international organizations, industry and civil society representatives all highlight the tremendous potential of the oceans and inland waters now, and even more so in the future, to contribute significantly to food security and adequate nutrition for a global population expected to reach 9.7 billion by 2050.

Social Responsibility in the Global Seafood Industry


Across the world, reports of ethical concerns about human and labor rights issues in seafood supply chains are increasing. This white paper aims to serve as a tool to help conservation NGOs and human rights experts join forces to improve human and labor rights in the seafood industry. It also seeks to provide businesses with background on the drivers of human rights and labor abuses (e.g. trafficking and forced labor), as well as resources business can utilize to plan and implement social responsibility protocols within their supply chains.

Oceans and Law of the Sea - United Nations


The First Global Integrated Marine Assessment, also known as the “World Ocean Assessment I”, is the outcome of the first cycle of the Regular Process for Global Reporting and Assessment of the State of the Marine Environment, including Socioeconomic Aspects. The first World Ocean Assessment provides an important scientific basis for the consideration of ocean issues by Governments, intergovernmental processes, and all policy-makers and others involved in ocean affairs. 

Common Standards and IoT

OpenStand: Global Community for Open Innovation

"When you have common interfaces and common protocols, everyone can innovate and interoperate. Companies can build their businesses, consumers can expand their choices, technology moves forward faster, and users get more benefit..." "The world is getting smaller on a daily basis. Hardware, software, and content move independent of, and irrespective of, international boundaries. As that increasingly happens, the need to have commonality and interoperability grows. We need standards so that the movie made in China or India plays in the equipment delivered in the United States, or the Website in the United States plays on the computer in China.”

The Modern Paradigm for Standards is shaped by adherence to the following five principles:

1. Cooperation

Respectful cooperation between standards organizations, whereby each respects the autonomy, integrity, processes, and intellectual property rules of the others.

2. Adherence to Principles

Adherence to the five fundamental principles of standards development:
  • Due process. Decisions are made with equity and fairness among participants. No one party dominates or guides standards development. Standards processes are transparent and opportunities exist to appeal decisions. Processes for periodic standards review and updating are well defined.
  • Broad consensus. Processes allow for all views to be considered and addressed, such that agreement can be found across a range of interests.
  • Transparency. Standards organizations provide advance public notice of proposed standards development activities, the scope of work to be undertaken, and conditions for participation. Easily accessible records of decisions and the materials used in reaching those decisions are provided. Public comment periods are provided before final standards approval and adoption.
  • Balance. Standards activities are not exclusively dominated by any particular person, company or interest group.
  • Openness. Standards processes are open to all interested and informed parties.

3. Collective Empowerment

Commitment by affirming standards organizations and their participants to collective empowerment by striving for standards that:
  • are chosen and defined based on technical merit, as judged by the contributed expertise of each participant;
  • provide global interoperability, scalability, stability, and resiliency;
  • enable global competition;
  • serve as building blocks for further innovation; and
  • contribute to the creation of global communities, benefiting humanity.

4. Availability

Standards specifications are made accessible to all for implementation and deployment. Affirming standards organizations have defined procedures to develop specifications that can be implemented under fair terms. Given market diversity, fair terms may vary from royalty-free to fair, reasonable, and non-discriminatory terms (FRAND).

5. Voluntary Adoption

Standards are voluntarily adopted and success is determined by the market.





GS1 Standards are the shared language businesses use to sell, grow, remain competitive, and even reinvent themselves. They allow you to easily identify, manage, and share product data with your trading partners, supply chains, and customers to streamline operations, cut costs, and deliver more satisfying customer experiences.


IEEE is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity. IEEE creates an environment where members collaborate on world‐changing technologies, from computing and sustainable energy systems to aerospace, communications, robotics, healthcare, and more. 

Open Connectivity

The Open Connectivity Foundation is dedicated to ensuring secure interoperability for consumers, businesses and industries by delivering a standard communications platform, a bridging specification,  an open source implementation and a certification program allowing devices to communicate regardless of form factor, operating system, service provider, transport technology or ecosystem.

Promoting Best Practices

An important role for best practices is organizational learning. At any given time, there are various initiatives within the industry which lead to process improvements. Often, these are not codified, but informal best practices that arise from trial and error rather than a focused effort. Here are some examples of organizations practicing and promoting best practices, Seafood Commons will be a central platform for collaboration between industry stakeholders.


Global Aquaculture Alliance

The Global Aquaculture Alliance is an international non-governmental organization dedicated to advocacy, education, and leadership in responsible aquaculture. Through the development of our Best Aquaculture Practices (BAP) certification standards, GAA has become the leading standards-setting organization for aquaculture seafood. We uphold and engage stakeholders worldwide who are dedicated to advancing environmentally and socially responsible aquaculture practices.

Blue Ventures

Rebuilding tropical fisheries with coastal communities
Blue Ventures develops transformative approaches for catalyzing and sustaining locally led marine conservation. We work in places where the ocean is vital to local cultures and economies, and are committed to protecting marine biodiversity in ways that benefit coastal people.


GreenWave is an ocean farmer and fisherman-run organization dedicated to building a new blue-green economy that creates jobs, mitigates climate change and grows healthy food for local communities. We envision a day when there are thousands of restorative ocean farms on coasts around the world contributing food, fertilizers, energy and much more to local economies, while saving our oceans – and ourselves.

Technology Impact

The Internet of Things (IoT) has been called the next Industrial Revolution — it will impact the way all businesses, governments, and consumers interact with the physical world. The global IoT market will grow from $157B in 2016 to $457B by 2020, attaining a Compound Annual Growth Rate (CAGR) of 28.5%. Emerging technologies based on blockchain and distributed ledger hold the promise for transformative impact over the next few years.


Global Fishing Watch

Global Fishing Watch is the product of a technology partnership between SkyTruth, Oceana, and Google, designed to enable anyone to see and understand apparent fishing effort worldwide. This, in turn, will help reduce overfishing and illegal fishing and help restore the ocean to sustainability and abundance. Contrary to common belief, no one is actually taking high resolution, fine-scale images of the entire world at all times. So we had to come up with a new method of looking at fishing behavior far over the horizon.

ID2020 Alliance

The ID2020 Alliance is a global partnership working to address the lack of recognized identity by more than a billion people around the world, in accordance with Target 16.9 of the Sustainable Development Goals. Without an identity, individuals are often invisible—unable to vote, access healthcare, open a bank account, or receive an education—and bear higher risk for trafficking.

Blockchain for Social Impact

The New America Future of Property Rights initiative engages with policy makers, technologists, academics, civil society, and jurisdictions, as well as the property rights formalization community of practice. Property rights formalization is a powerful tool for creating wealth, opportunity, and security. A number of recent technology developments and advancements greatly reduce the time, cost, and complexity of property rights formalization. Our role is to highlight these opportunities, expand the conversation and facilitate instances of property rights formalization improving lives.

Solutions Quest


solution noun (ANSWER)
an answer to a problem:
The oceans offer a reasonable solution to a difficult problem.

solution noun (LIQUID)
A liquid in which other substances have been mixed and dissolved.

Join us on a Global Solutions Quest

The Oceans are a solution
  • Re-thinking Progress: The Circular Economy

    Ellen MacArthur Foundation

    There's a world of opportunity to re-think and re-design the way we make stuff.

  • Let the environment guide our development

    Nine "planetary boundaries"

    Planetary boundaries" that can guide us in protecting our planet's many overlapping ecosystems.

  • Creating Communities of Practice

    Edmonton Regional Learning Consortium
    Introduction and reference for creating learning communities and communities of practice (CoP).
  • Third Industrial Revolution

    This is an animation based on Jeremy Rifkin's book The Third Industrial Revolution.
  • Welcome to the Anthropocene

    International Geosphere-Biosphere Programme

    Data visualisation capturing the scale of humanity and the new concept of the Anthropocene.

  • Planet Ocean

    Yann Arthus-Bertrand & Michael Pitiot
    Can we imagine a film that would change the way people look at the ocean?
  • Introducing Anthropocene

    Anthropocene Magazine
    Explore how we can create a sustainable human age we actually want to live in.
  • Water in the Anthropocene

    International Geosphere-Biosphere Programme
    A three-minute data visualisation communicating the scale at which humanity is now altering the global water cycle.


The Seafood Commons was inspired by

Marshall McLuhanBuckminster Fuller, Edward T. Hall, Jacque Cousteau, Elinor OstromVandana Shiva, Marcin Jakubowski, Jeremy Rifkin, Pete Seeger and many others engaged with positive social, economic, and environmental evolution.

Third Industrial Revolution - Jeremy Rifkin

Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful "Third Industrial Revolution." He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an "energy internet," just like we now create and share information online.

The Global Brain - Peter Russell
Based on the themes in the book The Global Brain, this moving audio-visual presentation explores the idea that the Earth is an integrated, self-regulating living organism and asks what function humanity might have for this planetary being. It suggests that we stand on the threshold of a major leap in evolution, as significant as the emergence of life itself, and the essence of this leap is inner spiritual evolution. Moreover, Peter Russell maintains that it is only through such a shift in consciousness that we will be able to manage successfully the global crisis now facing us.
Open Source Ecology - Marcin Jakubowski
Open Source Blueprints for Civilization. Build Yourself. OSE is currently developing a set of open source blueprints for the Global Village Construction Set (GVCS) – a set of the 50 most important machines that it takes for modern life to exist – everything from a tractor, to an oven, to a circuit maker. In the process of creating the GVCS, OSE intends to develop a modular, scalable platform for documenting and developing open source, libre hardware – including blueprints for both physical artifacts and for related open enterprises.
Future of Food - Vandana Shiva
"Future of Food: Dictatorship or Democracy?" |October 30, 2014 | Dr. Vandana Shiva discusses how the future of the planet is intimately linked to the future of food, both because everyone must eat and because industrial agriculture has the largest impact on ecosystems and our health. Trained in physics and philosophy, Dr. Vandana Shiva is renowned for her activism against GMOs, globalization, and patents on seeds and traditional foods. She co-founded Navdanya, which promotes seed saving and organic farming and has more than 70,000 farmer-members. She is the recipient of the 1993 Alternative Nobel Peace Prize (the Right Livelihood Award) and has authored several bestselling books.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Buckminster Fuller
Call Me Trimtab - Bucky

Join the Seafood Commons

Become a stakeholder in the seafood industry.

Contact Us

We want to hear from you.

Seafood Commons is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. | Legal
Website powered by